ATHLETA x SIMONE BILES | BECAUSE I CAN
Creative directioN & strategy
This is the 2022 Back to School campaign for Athleta, built around the insight that girls feel more confident when they have the support of a team. We used the star power of Simone Biles to bring the story to life as she rallies a real NFL girls’ flag football team, the NS Vipers, to go back to school with a huddle and a chant. Above: “The Huddle” (:30)
Director: Jess Coloquhoun (Stept)
:15 THE SURPRISE
:06 THE TEAM & THE CHANT
SOCIAL
Since the campaign’s focus was around helping girls go back to school strong (Because I Can!), we interviewed Simone for social on Athleta’s channels, where she delivered tips and advice in her own words for girls going back to school.
