BULOVA WATCHES | BOLD AT HEART
brand positioning, strategy, Creative direction
Repositioned Bulova watches as a modern luxury watch brand with a new brand platform, Bold at Heart. Encompassing he history of innovation, spirit and attitude of Bulova as a New York City brand for over 150 years. It also describes the shared story of the brand and the consumer, who often pass this watch from one generation to the next. Launched with a beautiful brand film and TVC. Above, the director’s cut of the film (:60).
Director: Pam Thomas (Community Films)
:30 TVC
:15 TVC
The print look and feel elevates Bulova as a luxury brand, and utilizes a graphic element as wallpaper to make the creative flexible across occasions and seasons. We created a global brand guideline containing direction for retail, POS, and beyond.
