BRAND BOOKS
CREATIVE DIRECTION, COPYWRITING & STRATEGY
The art of the brand book is one that blends business strategy with verbal and visual storytelling into one beautiful package. I think clients who get these are lucky because in some cases, they are truly labors of love… and works of art. Here are some of my favorites.
ANNE KLEIN
We created a world for Anne Klein that asked the brand (and their customers) to “Think like a woman”, inspired by the philosophy of original founder Anne Klein. The proposal included and resulted in rebranding Anne Klein for a modern, sophisticated, multifaceted woman, from product to merchandising. (True story: the manifesto made the client cry when it was presented!)
I think, therefore I am a woman.
Emotional and rational. Soft and resilient.
Strong yet empathetic. Fiercely loyal.
A bundle of contradictions, converging in one.
I’m unpredictable and unique.
In a constant state of change.
In two places at once.
Present, even in my absence.
This is what makes me unequivocally a woman.
Celebrating my evolution was a revolution.
Untaming expectations.
The reality is far from perfect.
But I embrace that.
Being passionate is worth the chaos.
Just ask any woman you know.
So here’s to all of us.
To the changemakers, mavericks, and leaders
To being the new pioneers
To putting others first and getting farther
To believing in beauty and ease
in the face of next to impossible
To major wins and tiny victories
To believing in who we are and all we do
to do more than we ever thought possible.
Think like a woman
KARL LAGERFELD US LAUNCH
When Karl (RIP) wanted to launch his line to the US, we wanted him to do it the only way he could—with a whole lot of Karl attitude.
POPSUGAR
A true brand guideline and beacon, this book was the company’s first ever in its 12-year history, establishing the brand’s values, editorial mission, audience, and unique proposition to advertisers. The intention is to share PopSugar’s story and mission with new employees and advertisers.
COTTON COUNCIL INTERNATIONAL
After holding a workshop with Cotton Council International’s international team, we identified the unique buisiness challenges that inspired this brand book. The message is built around the employees and customers who together want to CULTIVATE THE EXTRAORDINARY in their lives and work—a metaphor for the cotton fiber itself. This book contains a vision, purpose, and positioning for a fragmented international marketing organization.
