DFS (LVMH) BRANDING

BRAND POSITIONING & STORY

DFS (Duty Free Stores) is an global LVMH brand found in airports around the world. Emerging from positioning attributes of "luxurious, adventurous, and delightful", we caretaed a world of whimsical elegance showcases the variety of DFS product offerings around the globe. It started with establishing the brand story in the brand book. Below that, there are several assets from two campaigns: “Postcards of Luxury”, which imagines a plane traveler daydreaming a fantasy of shopping wanderlust, and “Asia Unfolds”.

BRAND BOOK

We blended together an aspirational story of travel and nostalgia to create the DFS brand story.

DFS (LVMH) BRANDING

BRAND POSITIONING & STORY

BRAND BOOK

VIDEOS: POSTCARDS OF LUXURY

OUTDOOR ADVERTISING