SMIRNOFF | #GETYOURPINKON
CREATIVE DIRECTION & STRATEGY
To launch Smirnoff Pink Lemonade nationwide, we built this experiential activation in 3 cities, featuring a 40-foot, larger than life flamingo created in partnership with Unit 9. All inspired by a consumer trend we called “Future Nostalgia”: nostalgic experiences are the catalyst to a more inclusive and vibrant future for all. Which is exactly what this new Pink Lemonade beverage was all about.
